CRM Managemet Consultant. BARCELONA CITY COUNCIL Barcelona, Spain. Apr 2012 - present. Communication & Citizen Care Department. New CRM project. Spearheaded the lauching process for this e-commerce, including Market Research, P&L and Benchmark. Opening: 4Q 2013 Development and promotion of Citizen Information Service (internet, mobile, phone). Analysis and coordination of City Council’s Departments and Agencies to integrate Data Bases, IT tools and procedures to inform to citizens. New newsltetter platform deployment. Senior support in new CRM development (Microsoft & Deloitte).
E-commerce Co-FounderFernando 2018-05-12T16:57:49+00:00
E-commerce Co-Founder. JAMONIFY.COM Barcelona, Spain. 2012 - present. E-commerce on Spanish Delicatessen. Europe Spearheaded the lauching process for this e-commerce, including Market Research, P&L and Benchmark. Opening: 4Q 2013 Evaluated and selected E-commerce Platform (Prestashop). Core business definition. Hosting management and international internet policy definition. Branding, Visual image and Logo. E-commerce set-up on Prestashop. PHP editing. SEO optimization. SEM strategy. Blog and Visa connection set-up. Go to Jamonify.com
Social Media DeveloperFernando 2018-05-12T16:28:33+00:00
Social Media Developer. XARXA OBERTA DE CATALUNYA Barcelona, Spain. May - June 2012.Barcelona, Spain. Fiber Optic Telecom Operator in Catalonia, Spain, focused on wholesale market and government agencies Free-lance. Created and managed all Xarxa Oberta Social Networks including Facebook, Twitter, LinkedIn, newsletters & Youtube.
Sales & Marketing DirectorFernando 2018-05-12T16:33:05+00:00
Sales & Marketing Director TOPLAR Barcelona, Spain. 2008 - Mar. 2012. Business conglomerate with activities and investments in various sectors, nationally and internationally. Led a 14-member Sales, Marketing and Customer Service Department in a 12-company holding, reporting directly to Shareholders. Handled high-level negotiations and contracting with major corporate accounts, with €25M turnover. Boosted turnover by 200% the first year of the real-estate Division, and 60% in 2011, despite a challenging economic environment, by leading customer rationalization and prioritization initiatives. Forged collaboration agreements with public Entities and Institutions. Switched Marketing policies towards Digital Marketing, delivering highly effective SEM/SEO, Mobile and SMS campaigns resulting in a 300% increase in customer visits to commercial offices, reducing CPL and CPA. Developed the launch of the International Services and E-commerce Division (spin-off). Developed Business Plan and devised new Market Entry Scenarios. Presented value proposition to C-level prospects and venture capital forums in China, Poland and Spain. Delivered presentations and leveraged business experience and interpersonal skills to build company Credibility, elevate unknown Brand, develop PR, and raise Capital
Marketing Director (CMO) and Business DeveloperFernando 2018-05-08T08:38:01+00:00
Marketing Director (CMO) and Business Developer. LA VENTA, TAPAS ESPAÑOLAS Barcelona, Spain. 2010 - 2012.Barcelona, Spain. International Spanish Tapas Restaurant Franchise, with no kitchen, no smoke, no cooker. Worldwide (out of Spain) Mission To allow the enormous number of tourists who regularly visit Spain to continue ejoying "tapas" in relaces surroundings, and to take advantage of the popularity of Spain to extend this gastronomic model. In other words, "to place a little piece os Spain in every country