Projects 2018-05-05T16:38:35+00:00

I am Here To Help You

These are three of the last projects in which I have been involved.

They describe me quite well: Telecom EngineerMBA at ESADE, able to get fast and high performance in new industries, not afraid of challenges, interested in Internet since 1995, and focused on creating useful & profitable business or procedures.

Why am I The Best for Your Business?

 Helping businesses to achive their goals using new digital technologies in the most efficent way .
 Analyzing problems and situation, asking and learning what I ignore, setting-up priorities, listening and talking to people, getting the job done fast. 

If I Know it, I will tell it you. And what is even more importatn: if I don’t, I will tell it to you, too. Trust me.

azure SAP stack

Global Cloud Product Management

At NTT Com Managed Services, running the global alliance with Microsoft, leading the adoption of Azure Stack and SAP on Azure, world wide and boosting the partnerships with HPE and DELL EMC.


Cloud Product Management

Drives successful evolution of ASG-Workspaces (End User Cloud Computing) into a global leading solution for BYOD, self-service IT, hybrid cloud and enterprise mobility. Plays a key role in the Cloud products definition and value proposition, their roadmap, their pricing and their delivery.



E-commerce Management, at E-Business and Digital Strategy consultancy.
• Busines Plan and Digital Marketing Policy definition: PPC, SEO and Mailing.
• E-commerce Ecosystem Selection and deployment assesment.

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Fernando is an incredibly efficient Marketing + Sales + IT Professional,

with a refreshingly clean vision on New Tech that can help you in your most challenging projects and ideas.
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My Recent Work


Mobile World Congress MWC 2012

Business Developer Europe hSENID MOBILE, LTD. Singapore – Barcelona, Spain. 2012 - present.   Multinational Software Developer focused on Mobile App and App Stores for Telco, Bank and HR services. At the GSMA Mobile World Congress 2012, the industry’s largest and most prestigious event attracting over 50,000 senior executives, hSenid Mobile announced its Near Field Communications (NFC) payment channel integration to its Cloud based Telco platforms that were showcased at the event. Cultivate new customer relationship opportunities for mChoice service (Mobile Cloud Telco Apps Platform over SMS, USSD, WAP / Android, Java, Symbian & Blackberry) throughout Europe and LATAM.   Forge relationships with more than 20 potential clients and strategic partners in Mobile World Congress Led the biddng process for Operators and VAS's. [...]


Sales & Marketing Director

Sales & Marketing Director TOPLAR Barcelona, Spain. 2008 - Mar. 2012. Business conglomerate with activities and investments in various sectors, nationally and internationally. Led a 14-member Sales, Marketing and Customer Service Department in a 12-company holding, reporting directly to Shareholders. Handled high-level negotiations and contracting with major corporate accounts, with €25M turnover.   Boosted turnover by 200% the first year of the real-estate Division, and 60% in 2011, despite a challenging economic environment, by leading customer rationalization and prioritization initiatives. Forged collaboration agreements with public Entities and Institutions. Switched Marketing policies towards Digital Marketing, delivering highly effective SEM/SEO, Mobile and SMS campaigns resulting in a 300% increase in customer visits to commercial offices, reducing CPL and CPA. Developed the launch of the International Services [...]


Marketing Director (CMO) and Business Developer

Marketing Director (CMO) and Business Developer. LA VENTA, TAPAS ESPAÑOLAS Barcelona, Spain. 2010 - 2012.Barcelona, Spain. International Spanish Tapas Restaurant Franchise, with no kitchen, no smoke, no cooker. Worldwide (out of Spain) Mission To allow the enormous number of tourists who regularly visit Spain to continue ejoying "tapas" in relaces surroundings, and to take advantage of the popularity of Spain to extend this gastronomic model. In other words, "to place a little piece os Spain in every country  


Senior IT Project Manager, Vodafone

Senior IT Project Manager. VODAFONE Barcelona, Spain. 2007 - 2008 Free-lance.​ Contributed expertise and programme management to a strategic restructuring programme to drive cost reductions and business agility for Vodafone Worldwide Telco provider. (In those years, the brand for fixed telco services in Spain was ONO).  


Senior Product Manager, Vodafone

Senior Product Manager VODAFONE Barcelona, Spain. 2004 - 2007. Worldwide Telco provider. (In those years, the brand for fixed telco services in Spain was ONO). Spearheaded SME market development and support for voice and data services, including product marketing, sales force training, P&L analysis, product pricing and forecasting, and market compliance.   Launched counteroffensive to Telefónica’s Commercial Voice & Data bundle, by establishing Vodafone’s own enhanced bundle, in under a week, generating 3.000 new customers/month. Pioneered the introduction of Business & Residential bundled Telco services in Spanish market.   Previous positions in Vodafone: Key Account Feasibility Manager (2002 - 2004) FTTH and Long-Distance Cable Network Manager (1998 - 2002)


Project Management, FTTH & Long Distance Cable Network, Vodafone

FTTH & Long Distance Cable network Project Manager VODAFONE Barcelona - Madrid, Spain. 1998 - 2002 Worldwide Telco provider. (In those years, the brand for fixed telco services in Spain was ONO). Expanded FO network connecting principal Spanish cities, deploying 10.000+ km in the first year and connecting 70+ key buildings in main Spanish cities, handling contracts with most important Spanish utilities.     Other positions at Vodafone: Senior Product Manager (2004 - 2007) Key Account Feasibility Manager (2002 - 2004)